When I tell people about this project, many are surprised to learn that I have chosen to do the signs anonymously. They have trouble understanding why I wouldn’t desire credit for these signs, or at least stick my name or logo on them. Being my father’s daughter, I reply to them with a seemingly unrelated question: “Can you name a famous graphic designer?” Sure they could come back with any of a dozen names out there, say Milton Glazier or Stefan Sagmeister—but they are design famous. Artists, musicians and actors can achieve a level of universality but for the average person to look at a logo, font, or sign and know who made it is unprecedented. Design is an inherently anonymous profession where, in the end, it is the client who is speaking to the world. Designers go into this profession with the understanding that the work we make is rarely owned by us, it is merely shared. That is why I am able to let go of these signs and not care what happens to them after I deliver them. Not all of them are up now, some may never go up—and I need to be okay with that. As a designer, I need to be able to pour my heart into a design for as long as it is mine, and then have the strength to let it go.