Jeffrey Baratta BFA Thesis Spring 2011
Effects of Post Modern Propaganda on Western Consumerism & Connections Between Delivery Methods of Advertising and Street Art
As a culture we are exposed to an endless amount of media, delivered to us in a variety of ways. When examining the roots of modern advertising direct inﬂuences of twentieth century propaganda art and contemporary street art are revealed. These specific movements historical and contemporary all play a part in deﬁning the role of the consumer. Advertising works as a mechanism of manipulation, intended for the audience to believe their statements as fact. Propaganda and advertising follow similar techniques, but many make the distinction between the two by characterizing advertising as the act of promoting a commercial product and propaganda as illuminating a biased thought process. My thesis work, takes inﬂuences from these different historical, modern and post modern references creating an awareness of self in consumer culture. Each poster creates a statement meant to capture the voice of the capitalist by exposing the underlying goals of consumerism. It is these underlying goals that consumer society either chooses to believe or disregard. Are these principles and values of advertising and consumerism necessary for our culture?