Andrew Bardana BFA Thesis Fall 2013

Advertising the Suburban Ideal: Domestic Archetypes in American Home Magazines

Advertisement illustrations in home journals and magazines reflect the family life of a suburban home and all of its necessary products. The fictive characters and scenarios pictured within these advertisements offer a perspective on how we view each other and ourselves in the context of American lifestyle. The repeated imagery of men, women and children pictured in home magazine advertisements has created archetypes over the past century. These archetypes have remained over the years to represent an underlying cul- tural pressure about whom we should be and what we should purchase in order for us, as Americans, to be perceived as successful.

Within writing and illustrating the world of Ballpark Frank, I found influence and inspiration in mid-century magazine advertisements. The color palette, typographical treatment and page designs were heavily influence by my survey of mid-century advertisements. The kitschy quality of these old advertisements and their irrelevance to contemporary cultural ideals leads to further explore the differences and similarities between today’s advertisements and advertisements of the past.

Winner of the 2014 Illustration Department Award

Cory Denmark BFA Thesis Fall 2013

Qathi Hart BFA Thesis Fall 2013

Tiara Johnson BFA Thesis Fall 2013

Andrew Bardana BFA Thesis Fall 2013

Elizabeth Kerner BFA Thesis Fall 2013

Erin Fox BFA Thesis Fall 2013

Hill Hudson BFA Thesis Fall 2013

Gabi De Leon BFA Thesis Fall 2013

Elias Parise BFA Thesis Fall 2013

Mikola Accuardi BFA Thesis Fall 2013

Shannon Willis BFA Thesis Fall 2013

Anna Lee Larimore BFA Thesis Fall 2013

Daniel Mackin BFA Thesis Fall 2013

Johnny Ray Alt BFA Thesis Fall 2013

Laurel Cook BFA Thesis Fall 2013

Zack Dixon BFA Thesis Fall 2013

Jeffrey Harris BFA Thesis Fall 2013

Jonathan Gregg BFA Thesis Fall 2013

Erica Treadway BFA Thesis Fall 2013

Madelyn Freeman BFA Thesis Fall 2013

Erin Martinez BFA Thesis Fall 2013

Andrea De Leon BFA Thesis Fall 2013

Erika Ross BFA Thesis Fall 2013

Joe Noreen BFA Thesis Fall 2013

Kris Clouse BFA Thesis Fall 2013

Jiselle Crawford BFA Thesis Fall 2013

Tori Meader BFA Thesis Fall 2013

Micah Fischer BFA Thesis Fall 2013

Clinton Chambers BFA Thesis Fall 2013

Nicolo Gentile BFA Thesis Fall 2013

Austin Turley BFA Thesis Fall 2013

Courtney Coles BFA Thesis Fall 2013

Matthew Seely BFA Thesis Fall 2013

Ashley Cluver BFA Thesis Fall 2013

Catharine Hoch BFA Thesis Fall 2013

Frank Dineyazhe BFA Thesis Fall 2013