Picked For You: Fitness

“Picked for you: Fitness” is a digital self-portrait representing an amalgamation of young, white, female “fitness” fashion bloggers who heavily feature photographs of themselves wearing minimal clothing sourced from discount fast-fashion retailers like Forever 21. In order to create this look I aggregated a large of number of images of scantily-clad fitness girls which appeared on my Instagram Explore page in the “Picked for You: Fitness” content block. Then I pieced together the various rules and guidelines of visually belonging to the fitness babe aesthetic identity, namely:
1. Pose in a way that amplifies your butt and hides your waist,
2. Have long, well-coiffed hair or extensions, preferably color-treated, usually blonde,
3. Wear a full face of makeup and false eyelashes to appear gorgeous, poreless, and contoured,
4. Have well-manicured long nails, and 5. Wear inexpensive, revealing clubstyle clothing.

Back in the lighting studio, I filmed a timelapse of the four hour process of setting up lights, backdrop, applying makeup, getting into costume, and taking the final photos of my full-fledged digital persona. In the end I created an image which would look at home next to other fitness girls on my Explore page, successfully simulating an identity suggested for me by the Instagram algorithm.

Artwork Info

Type of Work Digital Self Portrait
Medium Photo
Dimensions Variable
Subject Matter Figure

Artist Info

Hannah Concannon

Joined: September 16, 2015

Rights: All Rights Reserved

Appears In 1 Album

45 items

Hannah Concannon MFA Visual Studies Thesis 2018